Insights for
content marketers.
Stay informed with the latest from PublishPoint, where our team shares content strategy tips, SEO insights, and product updates to help you publish smarter.
CU Boulder’s CMDI Features PublishPoint in Education Spotlight
On March 9, 2026, CU Boulder's College of Communication, Media, Design, and Information published "If you generate it…" in their CMDI Now magazine. The article examines how the university's information science department teaches students to think critically about generative tools rather than adopt them blindly. PublishPoint founder Kaeden Stander was featured as a student applying classroom learning to real-world product development.
Google Search Console: A Content Marketer’s Guide
Most content marketing teams treat Google Search Console like that dusty analytics tool they check once in a while when traffic dips. But here's what the smart teams have figured out: Search Console isn't just a reporting tool—it's your content strategy command center. The data sitting in your account right now can tell you which topics to write about next, which pages need urgent attention, and exactly how your ai content creation efforts are performing in real search results.
Building a Blog That Generates Leads
Most marketing teams create content for "everyone" and wonder why nobody converts. Building a lead generation blog starts with ruthless specificity about who you're actually trying to reach. Your ideal content marketing persona goes beyond basic demographics.
How to Write Landing Pages for Every City You Serve
Your business serves multiple cities, but your website speaks to everyone and no one at the same time. That's the paradox most SaaS companies face when they try to scale locally without losing their broad appeal. The solution isn't choosing between local relevance and scalable content—it's mastering the art of geographic personalization at scale.